Market Entry Strategy for Global Retail Marketing Group
Client Context
Global leader in trade retail activation servicing tier 1 MNCs. The client was looking to enter a key market in SEA to achieve its revenue ambition in the region that will enable it to deliver profitable growth (EBITDA 25%) within 3 years.
Delivered Output
JC helped the client assess market entry options by establishing a deeper understanding of the current industry landscape and prospective clientele priority needs.
- Market assessment and sizing
- Customer needs assessment
- Go-To-Market strategy covering market sizing and operating model assessment
- Identifying potential partnerships and/or acquisition targets
"Ideas are easy.
Execution is everything."
— John Doerr
Market Expansion Strategy for a European Retail Group
Client Context
European Retail Group looking to expand store footprint into Asia through global Franchise, Merchandising, Layout and Assortment model.
Delivered Output
JC helped identify priority markets, target Master Franchise per market, Flagship store in market and first 10 store locations to open. Subsequently trained the new Master Franchises and helped open the first 10 stores per market.
- Market assessment and Franchise selection
- Franchise team induction and training
- Product portfolio selection given local regulatory and MOQ
- Launch planning and implementation
- Store opening planning and implementation
APAC Retail Marketing – Perfect Store Strategy
Client Context
Personal Care MNC looking to grow their skin care business across 14 markets in Asia Pacific using scalable channel differentiation execution standards based on deep shopper and retail insights.
Delivered Output
JC developed the client’s Perfect Store program founded on category shopper insights, and tailored to the local retail landscape of the identified 14 markets.
- Category-relevant retail and shopper insights (quant and qual)
- Retail selling stories tailored by channel, by market
- Channel-specific execution toolkit including picture of success & measurement guides
- Training suite to support roll-out across 14 markets
Market Expansion Strategy for an Asian FMCG Group
Client Context
A leading Asian FMCG player sought to expand their portfolio beyond core markets in Indonesia and Thailand across SEA. They required innovative go-to-market plans to navigate local nuances and competition.
Delivered Output
JC helped identify priority markets, priority categories, and developed the accompanying GTM market-entry strategy.
- Category Landscape
- Consumer Profiling
- Pack Price Architecture
- Channel Strategy
